The Conquest range from Yardley London demands images that pop. With the advertising campaign following a bold and ambitious brief, the Sett Digital team were tasked by the Graphic Ball Room agency to deliver photo illustration, composition and detailing, as well as lighting integration and balance on the vibrant images taken by photographer Ricardo Simal.

The Yardley Conquest range comprises of four fragrances: Regal Rebel, Daring Duchess, Lady Luxury and Crown Ambition, each with their own high vis colour palette and styling attitude. The campaign challenges consumers to beat to their own drum and tackle their challenges with killer confidence. It was paramount that this conviction translated into the imagery.

Yardley London was established in 1886 and is a leading Personal Care and Beauty brand in South Africa. It is part of the Indigo Brands group, a leader in development, manufacturing, distribution and marketing of cosmetics, fragrances and personal care products for South African consumers.

Photographer: Ricardo Simal, Stylist: Robynne Kahn, Make Up: Charmaine De Koch, Hair: Kelvin Takudzwa and Jacqui Lupton, Wardrobe: Robynne Kahn, Art Director: Jason Forbes, Retouching by Sett Digital, Producer: The Graphic Ballroom