Sterns is one of The Foschini Group’s oldest brands. Its legacy precedes it and it is paramount that the imagery associated with the brand is elevated to the same status.
Working with the photographer, Sett Digital was responsible for the high end photographic retouching of the campaign images both close up and in situ. High quality images of jewellery can be challenging and the utmost care is needed during the photographic and edit processes to maintain and highlight small detail.
Sterns was founded in Johannesburg in 1896 by Austrian Joseph Stern. He believed that the beauty of jewellery would be wasted if only available to a select few, and it was his wish to create a range of jewellery that was accessible to everyone. Despite much shift in the brand since its inception this holds true to Sterns still today. The high end photographic imagery produced for Sterns’s campaigns highlights this inclusivity, where anyone could imagine themselves in the model’s shoes wearing Sterns jewellery.
High end photographic retouching for Sterns; Photographer: Sven Kristian; Stylist: Malikah Hajee; Art Director: Candy Belchers; Photo Assistants: Michael Goldsmid; Studio + Equipment: Big Time Studios; Retouching craft by Sett Digital