The All-new KIA Carnival is a luxury family car. It is big, and the range exudes comfort, including all the trappings you may need to satisfy a big family.
For KIA’s visually directed website, and the Carnival’s downloadable brochure, high quality images including the full range of customisation available on the car were paramount to ensure the opulence of the range was communicated. The marketing campaign makes clear that this car is about inclusivity of each family member, “Some of us want to get out there and explore. Others want to look but never get out of the car. Some of us, the smaller ones, even want to discover lost treasure. A big family does not have one dream, they have many.” The car aims to support each family member, and the imagery needed to represent this.
Sett Digital worked with OFYT Agency to produce the full series of high quality images – all available interior colour-ways and styles. The large full format images were the KIA Carnival’s selling point in their brand collateral.
For OFYT Agency; Creative Director: Tania Barker; Retouching by Sett Digital