Branding collateral can be difficult to produce in the short term for a company that regularly releases new designs and product types. Print media especially, but also well-polished digital content can go out of date quickly. Releasing new product designs sometimes gets delayed simply because the collateral is not yet ready. This lengthy turnaround time is understandable when staging a high end photographic production however, in a fast paced world where new releases are in constant demand, the best solution may be CGI rendering.
This solution certainly worked well for Indigenus Planters. While they had beautiful photography in hand for some of their range, they didn’t have everything photographed in time for a much needed release of their latest product catalogue. This is where Sett Digital stepped up to the challenge of digitally rendering Indigenus’s latest product types into real world scenarios, allowing the company to produce a top quality finished catalogue at short notice.
