[vc_row][vc_column][vc_column_text uncode_shortcode_id=”123561″]Iliadin® provides decongestant nose products and saline solutions. In its latest campaign, it wanted to depict the nightmare, figuratively, a blocked nose can be, but in a literal and visual way. The campaign video shows a man’s sleep disrupted by a nightmare where his head is inside an ever filling fish bowl of water. On awakening, it’s clear it was just a dream.[/vc_column_text][vc_raw_html]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[/vc_raw_html][vc_column_text uncode_shortcode_id=”678633″]Sett Digital was given the complex task of photo compositioning a number of photographic plates taken from various sets in order to illustrate the ‘dream sequence’, including high end photographic retouching, colour grading and lighting. The result is a believable visual urging the viewer to have Iliadin Metered Nose Spray on hand and to ‘Unblock to End the Nightmare’.

Photographer: Bryan Traylor; Art Director: Karl Ng and Toni Ting; Photo Assistants: Paul Colyn; Studio + Equipment: Panalux Studios & Photo Hire; Retouching: Sett Digital; Producer: RiceBoy[/vc_column_text][/vc_column][/vc_row]