Graphic Ballroom Agency had been tasked with the project of repositioning the packaging range for I&J. GBR Agency partnered with the Sett Digital team on the photographic visuals to be used on the packs across the range.

GBR’s involvement included a full brand update and full packaging recreation: across all fish; together with concept, packaging design, photography, production and project management.

It was vital that the images communicated the taste appeal of I&J to elevate them as a standout against other brands. And it was here that Sett Digital’s high-end photographic retouching contributed to the pristine finish of the packaging concept.

GBR Agency went on the be recognised for their involvement in the new packaging range when Golden Era Printers received a Winning Achiever Award in the Litho Packaging Board category at the GAPP Awards 2022 for I&J’s Deep Water Hake Fillets Skin On 800g.

Project & Feature Image: Graphic Ballroom Agency