Sett Digital had the opportunity to work with the talented creative team at MC Saatchi Abel for South Africa’s biggest food delivery app, Mr D Food. The campaign focussed around how customers often get stuck in the loop of ordering the same food time and again, and the images of the dishes in this campaign needed to elevate the food, and show customers the variety of food available through Mr. D Food, no matter what it is they usually eat.

The images were part of a larger advertising campaign including a cool TV ad about repetition. According to MC Saatchi Abel’s Viwe Mfaku, “It took a collaborative effort from the initial strategy, client management, production and the creative teams at #MCSaatchiAbel to produce this piece of work.”

Client: MC Saatchi Abel; Photographer: Bryan Traylor; Food stylist: Emma Wilson; Retouching: Sett Digital