Graphic Ballroom Agency was tasked with repositioning the packaging range for Bakers. GBR Agency partnered with the Sett Digital team on the photographic visuals to be used on the packs across the sweet and savoury ranges.

GBR’s involvement included a full brand update and full packaging recreation together with concept, packaging design, production and project management.

It was vital that the images communicated the taste appeal of Bakers. The new packaging design placed the iconic Bakers logo on the bold red ribbon – prominent on each of the refreshed variants – a signature across all of Bakers’s new packaging. And Sett Digital’s high-end photographic retouching contributed to the pristine finish of the new packaging concept.

GBR Agency went on the be recognised for their involvement in the new packaging range with Golden Era Printers achieving in the Litho Packaging Board category at the GAPP Awards 2022. The awards were as follows: Bronze Award – Bakers Good Morning Breakfast Biscuits Mixed Berries 300g; Silver Award – Bakers Snacktime Assorted Crackers; Gold Award – Bakers Salticrax Salted Crackers 200g.

Project & Imagery: Graphic Ballroom Agency